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Media Contact: Heidi Press, Public Relations Specialist St. Joseph Mercy Oakland 44405 Woodward Avenue Pontiac, MI 48341 248-858-6662 PRESSH@trinity-health.org

Title
SJMO Joins National Breastfeeding Effort
Start Date
08/07/2012
Article

St. Joseph Mercy Oakland Selected For National Effort
To Increase Breastfeeding Rates In U.S. Hospitals

St. Joe’s Joins Exclusive Group of Hospitals Transforming Mother/Baby Care Services  in States with Low Breastfeeding Rates

Pontiac, Mich.—St. Joseph Mercy Oakland (SJMO) announces that it has been selected to participate in Best Fed Beginnings, a first-of-its-kind national effort to significantly improve breastfeeding rates in states where rates are currently the lowest.  SJMO is one of nine Michigan hospitals and among 90 U.S. hospitals to have been selected.

Although breastfeeding is one of the most effective preventive health measures for infants and mothers, half of U.S.-born babies are given formula within the first week, and by 9 months, only 31 percent of babies are breastfeeding at all.  Best Fed Beginnings seeks to reverse these trends by dramatically increasing the number of U.S. hospitals implementing a proven model for mother/baby services that better supports a new mother’s choice to breastfeed.

Breastfeeding has multiple health benefits for both infants and mothers. For infants, it decreases the incidence and severity of many infectious diseases, reduces infant mortality, and optimally supports neurodevelopment. It also decreases infants’ risk of becoming obese later in childhood. For mothers, breastfeeding decreases the risks of breast and ovarian cancers, diabetes, rheumatoid arthritis, and cardiovascular disease.

“St. Joseph Mercy Oakland is delighted to have been chosen to participate in this important effort and to have the opportunity to improve our mother/baby care services to better support breastfeeding,” said Jack Weiner, SJMO President and CEO. “We recognize that for women who plan to breastfeed, the hospital experience strongly influences a mother’s ability to start and continue breastfeeding. We are committed to implementing evidence-based care through the Baby-Friendly designation process. This will ensure that mothers delivering in our facility who intend to breastfeed are fully supported.”

The National Initiative for Children’s Healthcare Quality (NICHQ) is leading the effort through a cooperative funding agreement with the Centers for Disease Control and Prevention (CDC), and will be working closely with Baby-Friendly USA, Inc.

The Baby-Friendly Hospital Initiative (BFHI) is a global program sponsored by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF) to encourage and recognize hospitals and birthing centers that offer an optimal level of care for infant feeding and mother-baby bonding. The BFHI assists hospitals in giving mothers the information, confidence, and skills needed to successfully initiate and continue breastfeeding their babies or feeding formula safely, and gives special recognition to hospitals that have done so. For more information, visit www.babyfriendlyusa.org.

In addition to SJMO, 89 other hospitals are participating in this initiative and were selected from 235 applicants.  The groups will work together in a 22-month learning collaborative, using proven quality improvement methods to transform their maternity care services in pursuit of the “Baby-Friendly” designation. This designation verifies that a hospital has comprehensively implemented the American Academy of Pediatrics-endorsed Ten Steps to Successful Breastfeeding, as established in the WHO/UNICEF Baby-Friendly Hospital Initiative.  Breastfeeding rates are higher and disparities in these rates are virtually eliminated in hospitals that achieve this status.

“We look forward to working with St. Joseph Mercy Oakland and congratulate them on their successful application,” said Charlie Homer, MD, MPH, president and CEO of NICHQ. “The large number of applications we received affirms the commitment of hospitals across our country to be part of a health care system that truly focuses on promoting health for women and infants.”

Other initiatives undertaken by SJMO to improve mother/baby care include: participation in the Trinity Health Perinatal Patient Safety Initiative to improve safety and the quality of care provided to mothers and babies, and affiliation with the Michigan Health and Hospital Association Keystone Obstetrics collaboration, which focuses on eliminating preventable harm to mothers giving birth and their newborn babies in Michigan hospitals.

About the CDC
CDC works 24/7 saving lives, protecting people from health threats, and saving money through prevention. Whether these threats are global or domestic, chronic or acute, curable or preventable, natural disaster or deliberate attack, CDC is the nation’s health protection agency.

About NICHQ
Founded in 1999, the National Initiative for Children’s Healthcare Quality (NICHQ) is an action-oriented organization dedicated to achieving a world in which all children receive the high-quality healthcare they need. Led by experienced pediatric healthcare professionals, NICHQ’s mission is to improve children’s health by improving the systems responsible for the delivery of children’s healthcare. For more information, visit www.nichq.org.

 

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